Tag Archives: Order Gap Analysis Can Help with Customer Retention in Ecommerce

How Order Gap Analysis Can Help with Customer Retention in Ecommerce

Order Gap Analysis

Repeat purchasers are the bread and butter of many online stores, both easier and cheaper to come by than those tricky-to-win first-time purchasers. According to Adobe, marketers have to bring in seven shoppers to equal the revenue of one repeat purchaser – what a load of effort, eh?  Typically, online retailers aggressively pursue second sales […]